The simplest ideas are always the ones that are the most exciting to me. Take Smart Measure, the brainchild of Juan Jimenez. It’s a simple solution to a simple problem: measuring ingredients. Typical measuring spoons come in sets, often connected in a clunky formation. They usually require another utensil for leveling, and spillage often occurs between ingredient to bowl.Smart Measure solves all three of these problems. Take a look at the video:

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