“Food is naturally different. So, I just really want to honor that variety and let the chili peppers do the talking.”
Meet Jolene Collins, the founder and artisan behind Jojo’s Sriracha in Brooklyn, NY. Jolene is obsessed with sriracha. She discovered the chili sauce at age 15, when, in a hunger frenzy, she coated her tuna sandwich and potato chips with the unfamiliar condiment. When she recounts the story, you can see she remembers it as if time stopped. It was a moment she’ll never forget. A moment that maybe, just maybe, foreshadowed her destiny.
So, enjoy Jolene’s spicy little story about the unlocked potential of the sriracha you know and, probably, love. She’ll have you convinced that her artisan sriracha, is so much more than the average sauce.