Every year 18 million tons of edible food ends up in landfill, costing the average family over $900 per year! In addition to being a waste of money, there are serious environmental implications. Not only is it a waste of resources but just think about all the energy, water and packaging used in food production, transportation and storage. This all goes to waste when we throw away perfectly good food.

Cheese is a good example feeding and milking the cows, cooling and transporting the milk, processing it into cheese, packing it, getting it to the shops, keeping it at the right temperature all the time. If it then gets thrown away it will most likely end up in a landfill site, where, rather than harmlessly decomposing as many people think, it rots and actually releases methane, a powerful greenhouse gas.

Insignia Technologies has invented a unique label with pigments that change color over time. This will erase any doubt as to whether you should make a sandwich with those cold cuts, and could eliminate the smell test for the milk!

Check out the video:

The company hopes to start commercial trials of the label in supermarkets and companies in the US, UK, and Europe soon.

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