A cup of coffee in the morning is almost as necessary an alarm clock. Without liquid joe, it is difficult to wake up. Trouble is, a lot of us don’t have the time to hand-grind artisanal coffee, yet instant Nescafe, though convenient, is never quite as good. Jiva Cubes are a new kind of instant coffee that have enough depth of flavor for aficionados as well as easy prep for those who just want that quick caffeine fix.
The company, founded by Natalia Rodriguez & Allen Gomberg, takes high-quality Colombia coffee beans, freeze dries them and mixes them with all-natural unrefined cane sugar, known in South America as panela. The panela acts as a bonding agent which removes any need for chemicals in the process. The coffee/panela mixture is then pressed into cubes, and individually hand-wrapped, making them easy to throw in a bag or a pocket. When stirred into hot water they dissolve just as a bouillon cube would. This is the taste of a gourmet cup of coffee with the ease of instant.